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National Geographic by Craft Pegg
 


Window shopping with RIBA and the Regent Street Windows Project

10 designers take on the windows of Regent Street from Ted Baker and Ferrari to Aquascutum and Levi's

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Currently along Regent Street in London, RIBA is giving 10 emerging and established architecture practices the opportunity to develop window installations, for the second year running, this time in response to the theme 'Cities of Tomorrow' (until 29 May).

Once matched to a retailer, the appointed architects faced a relatively tight deadline with a four-month concept to delivery process, culminating in an overnight install on Regent Street.

Highlights include Levi's store, where Ian McChesney has drawn on the brand's Water<Less line of jeans, which uses significantly less water in the finishing process, and spread a series of these eco-jeans, taught, on a tensile structure, making a window into the future of fashion.

DSDHA and students at London Metropolitan University meanwhile, have responded to Banana Republic’s proximity to nearby Soho. The 1854 outbreak of cholera in Soho and resulting investigations led to a revolution in urban development. The team are proposing a new Urban Constitution for an imagined 'Free State of Soho', using similar mapping methodologies to those used in 1854.


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© Mike Althorpe/RIBA London