Earlier this year, the small London design studio OK-RM rebranded the Strelka Institute, a non-profit media, architecture and design organisation established with the aim of generating discussion, ideas and projects in the creative and cultural industries. The new identity, an update of a poorly received interim branding job, immediately turned heads for its use of a stark, gridded typographical system, a rigid structure that successfully accommodates multiple forms of content (not to mention myriad thought processes). The identity typifies OK-RM's process. It's clean and rigorous. It's typographically focussed. And it lets the content do the talking.
Founded in 2008 by Oliver Knight and Rory McGrath, OK-RM works with a broad range of clients to create a highly varied output that encompasses visual identity, publication design, art direction, editorial and digital projects. Art magazine Kaleidescope recently took it on as its creative directors (a good move, by the looks of things) and countless small and large arts organisations have clambered for the company's services.
Click through the slideshow at the top of the page for an introduction to OK-RM's work, and let us know whether you think the identity for the Strelka Institute is worthy of a future entry in the Phaidon Archive of Graphic Design.
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