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What Happens When - the newly opened 'food installation' in NYC
A pop-up restaurant installation billed as a 'playground for food,' fusing cuisine, design, light and sound
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Behind the scenes at Noma
Exclusive images of the chefs at work in the kitchen of the best restaurant in the world
What Happens When is both 'a delicious exhibition' and a pop-up restaurant, masterminded by a bunch of creatives who spotted an abandoned restaurant, joined forces and, after some serious brainstorming, drafted a project for an installation work that also functions as a temporary playground for food.
Based in SoHo, the restaurant will remain open for nine months and the team behind it - a chef, a composer, two designers and a photographer - will all be involved in designing one 'collection' a month, including the menu, space design, soundscape and photographs.
To ensure the project is as engaging as possible, outsiders are welcome to get involved in the creative process by backing the project via the increasingly popular founding platform, Kikstarter.
Follow the link to Knstrct for images of the restaurant during its first incarnation.
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