'The great strength of this book is its historical sweep … of interest to specialists and general readers alike.' (Colin Rhodes, Loughborough University, The Burlington Magazine)
 
'A masterpiece of skilful discourse.' (Nigel Spivey, The Daily Telegraph)
 
'Gombrich is as usual masterly and vastly erudite.' (Martin Gayford, The Sunday Telegraph)
 
'Gombrich brings his massive learning to bear on a very interesting set of questions.' (The Spectator)
 
'Gombrich remains a giant of art history who tried to demystify the processes by which art is made. If Winckelmann yearned for 'noble simplicity' in art, and if Wackenroder preached 'pious simplicity', then Gombrich can be regarded as the High Priest of 'rational simplicity'.' (James Hall, Times Literary Supplement)
 
'Throughout, Gombrich's account is supported by his easy familiarity with the writings of philosophers and aestheticians, of anthropologists and psychologists, but in the end what gives his approach such a rich tension is the fact that he remained fundamentally and unfashionably committed to the idea that an increase in mimetic skill represented a form of progress, and that the term primitive did not need to be hedged about with guilt-wracked inverted commas.' (Apollo)
 
'Has there been an individual who could match Gombrich's gargantuan grasp of classical sources, the sheer scope of his reading? No … The Preference for the Primitive … is lively and can be assimilated by artists, art historians and general readers alike.' (Modern Painters)
 
'The book is a remarkable one, demonstrating in full measure Gombrich's extraordinary erudition … acts as a convenient summary of many of the themes and issues to which he devoted a long and exceptionally distinguished career.' (Charles Saumarez Smith, Director, National Gallery, London, Literary Review)
 
'Take(s) on just about the weightiest and most controversial subject currently available for art-historical picking-over. For Gombrich to delay until his final book before taking on the appetite for perfectionism is akin to Michelangelo waiting until he was 92 before embarking upon the Sistine ceiling.' (Waldemar Januszczak, The Sunday Times)
 
'The Preference for the Primitive deserves a place within any art library, completing the life’s work of an important twentieth century writer.' (Art Documentation)
 
'Gombrich narrates these enchanting chapters in the history of taste with his usual clarity and ear for the eloquent quotation.' (The New Republic)
 
'Over the last half century we have come to expect from Gombrich work of extensive and detailed scholarship, nuanced, balanced, and rich in insight. This, his final work, upholds the standard he set … This work is a final treasure for all interested in art and the history of ideas.' (Religious Studies Review)