'According to the Müller-Brockmans, a poster ‘should inform, stimulate, activate, expound, query, provoke, convince.’ While modern posters may not live up to these ambitions, this book certainly does.' (Francesca Gavin, Blueprint)
 
'Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist’s need for self-expression.' (Stephen Bayley, Independent)
 
'A design classic.' (The Times)
 
'A fascinating journey through the glory days of that most inescapable method of visual communication…There’s arresting imagery on almost every page.' (Independent)